CASE STUDY

How I Ranked abdulnihal.com on Google in 3 Months From Zero to Top 10.2

A real case study of how I built my SEO portfolio website from scratch and achieved 99+ impressions, 

14 organic clicks, and a 14.1% click-through rate in just 3 months with zero paid ads.

SEO case study Calicut - Google Search Console impressions and clicks

The Goal

When I started abdulnihal.com in February 2026, the goal was simple: to build a portfolio website that 

Ranks on Google for SEO-related keywords in Calicut and prove that I can do for clients what I do for myself.

The Challenge

Starting from absolute zero. No domain authority, no backlinks, no traffic, no existing content. 

Just a fresh WordPress site, a clear niche, and a strategy.

 

What I Did

Keyword Research

Focused on local keywords like “SEO specialist in Calicut”, “freelance SEO expert in Calicut”, and “SEO services in Kozhikode.” Used Google Search Console and Ubersuggest to find realistic targets for a new site with zero authority.

On-Page SEO

Optimised every page title tag, meta descriptions, H1/H2 structure, internal linking, and image alt text. Each page targets a specific keyword without overlap.

Technical SEO

Ensured fast loading speed, mobile responsiveness, HTTPS, proper sitemap submission, and correct indexing via Google Search Console.

Content Strategy

Published 5 SEO-focused blog posts targeting topics my audience searches for. Each post is written with search intent in mind, not just for traffic, but for the right traffic. 

Tools Used

– Google Search Console: tracking impressions, clicks, and keyword rankings
– Ubersuggest: keyword research and competitor analysis
– Yoast SEO: on-page optimisation
– Google Analytics: traffic monitoring
– Semrush Academy: certification and learning

Results — 3 Months After Launch

14 — Organic Clicks
99+ — Total Impressions
14.1% — Click-Through Rate
Top 10.2 — Average Google Position

The keyword “freelance SEO expert in Calicut” started appearing in Google search results. The site moved from zero visibility to consistent impressions within 3 months, all organic, zero paid ads.

Want the Same Results for Your Business?

If you are looking for an SEO specialist in Calicut who delivers real results, let’s talk. I will analyse your website and tell you exactly what needs to be done.